If you use Instagram, then you’ve no doubt seen the amazing beauty that some users seem to be able to create almost effortlessly. However, these shots don’t come easily, and there’s often a lot of processing that happens before the images make it onto the internet.
Having beautiful Instagram photos can make the difference in turning a social media presence into an income, so knowing how to transform your photos into interesting and intriguing works of art is essential. Here, we discuss how to easily edit your images for Instagram using presets in Lightroom.
How to achieve a great look for Instagram
If you’ve spent any time scrolling through social media, then you’ve seen the difference between the average Instagram user’s pictures and those posted by professional or semi-professional influencers. The Instagram aesthetic is one of the mainstays of online advertising, as people will generally be interested in things that visually appeal to them. Almost everyone makes use of inbuilt filters contained within Instagram and other social media apps, but perfecting this look can be difficult to achieve.
Not only do you need an interesting subject and focus for your image, but the narrative needs to be maintained as well. You can achieve this by producing clean, eye-catching images and combining them with a caption that draws in the viewer. The first step in this process is to take a picture that means something to you, and be sure that the aesthetic is as flawless as possible.
It doesn’t matter if you use a smartphone or a DSLR camera – you can apply a filter or preset to just about any type of image. One easy way to edit your photos at the click of a button is to use presets in Lightroom.
What is a Lightroom preset?
There are many aspects to taking the perfect photograph that extend far beyond aiming your camera and shooting. In fact, there’s a lot of editing and post-processing that goes on behind the scenes that helps to adjust various characteristics of final images.
The lightroom presets are an easy and streamlined way to apply adjustments to your photos so that you can bring out the colors, contrasts and details that your camera may not have picked up properly. While Instagram itself contains a number of filters and editing tools that you can apply to your pictures as soon as you snap them, these built in presets tend to be overused, making it hard to have your images stand out from the rest.
Using Lightroom is a convenient and professional way to overcome this problem.
Where do you get presets for Lightroom?
Thanks to the popularity of Lightroom for editing photos, there are many places to find presets to help you through this process. Presets range in price from free to very expensive, but the quality of the effects produced can be highly variable from preset to preset.
The best thing to do is to visit the information page for the preset you are interested in, and view before and after photos of the preset in action. This will help you to determine if it’s right for the style that you’re trying to achieve.
Many presets are developed by professional photographers, and the quality and cost may increase depending on the skill level of the developer. Once you’ve decided on the preset that will help you most, all you need to do is purchase, download and import it into Lightroom before applying it to your shots.
Achieving beautiful Instagram photos is the most effective way to market your personal or professional brand. While you may think that the flawless aesthetic you see as you scroll social media is difficult to produce and out of reach, you may be surprised to know that using presets in Lightroom can help you to replicate the looks you love best. By using this guide, you can take your Instagram game to the next level and build your following so that you can incorporate Instagram into your brand marketing.